WHY YOU WILL LOVE THE ELITE ADHESIVE
The Elite adhesive is one of, if not my very favorite product from Lash Essential. As lash artists, we know how important it is to have a tried and true adhesive. I have tried so many adhesives on the market and I keep going back to my holy grail, Elite. I love that I can bounce between classic and volume lashing and I don’t have to change my adhesive. It has a fast dry time-- we are talking 2 seconds! This has helped my lashing time so much as I can work quickly without running into “stickies.” I am strict about opening a new bottle of glue each month to ensure freshness and the 10ml bottle is perfect for me working full time. I never have to worry about running out of adhesive mid-appointment (true story!) but I also don’t have excessive waste. Working with adhesives all day can be worrisome but I worry less about the fumes with Elite because this adhesive has low low fumes, and as the artist I don’t experience any headaches or burning which is huge for me. All of these things are so great, but any guesses on the #1 reason the Elite adhesive is my go-to? Retention! My clients are returning with amazing retention and that’s all I can really ask for in an adhesive! I love Lash Essential’s products and I hope you will love the Elite adhesive too!
PROS AND CONS: Booth rent, commission, and working from home
One of the plus sides of working in the beauty industry is OPTIONS. We have options of where and how we want to work. Choosing which career path we want to take our business is one of the most important decisions we have to make. When it comes to booth rent, commission, or working from home there are advantages and disadvantages to each. If you are just starting out or wanting a change we are here to break it down for you.
COMMISSION SALON PROS
Hi! My name is Jenna I am 31 and I grew up in Aspen Colorado. I’m a wife of 14 years to a handsome electrician and a mom to two adorable kiddos. I am both a lash extensionist and makeup artist. I have my own lash studio in my home that I work out of around the clock and absolutely love what I do!
What sparked your interest in lashing and how long have you been in the lash industry?
As a makeup artist, I love being creative with the face. I have always thought it was fascinating how you can transform someone’s look with the smallest changes. I went to school for lashing right out of beauty school and have been doing them ever since! Going on 10 years now.
What has been some of the best advice you have received since starting your business?
Never stop learning. The industry is always growing and changing so I should be too!
What does your daily routine look like?
My mornings are usually crazy getting kids ready for school and dogs fed, however I do make time for myself! Thankful for lashes that keep me looking awake and glam! I tend to book myself back to back with clients until I pick my kiddos up from school.
What is something that you do, just for you?
Honestly? I haven't done much just for me in a while, but I love getting a good massage or facial and shopping gives me life! I also sing in a band and love to do that.
What was one of your hardest life lessons, and how did you learn/grow from it?
I would say, one of the hardest things I’ve had to learn is that the world isn’t what I thought it was. Growing up in a small town (we call it a bubble) I was very used to kind, joyful people. Strangers who talk to each other just because. When I moved away from Aspen for a short period of time, people weren’t kind and caring and so I have made it a point in my life to always carry joy and kindness, especially to my amazing clients!
Do you have any tips for those in the industry looking to grow?
Don’t be intimidated. I always find other artists who’s work I admire and instead of feeling like I’m not good enough, I study and train and watch other people’s techniques. There is always more to learn and there is always new things to try.
Promotional offers, giveaways, advertisements, or discounts are good ways to build your business and get clients through the door.There are a lot of options when running a promotion. But where do you even begin? We have a few effective ways of running a promotion to share!
Create social media accounts specifically used for your business. This gives your friends, family, and clients a reference when sharing your information. Use social media to showcase pictures of your work and also use specific and customized hashtags when posting. Social media platforms are a great place to host contests and giveaways. A few ideas would include: “Enter to win a free set of eyelashes by following my page” or “In the next 24 hours I’m going to select one random commenter for 20% off their next appointment.”
Referral programs are very successful in gaining clients. Clients are more likely to pass on your information if you offer a discount, such as $5 off, for any new clients who come see you based on their referral. Have business cards made to make it even easier for clients to pass on your information.
Walking advertisements are a simple way to showcase your work. Choose a few clients who work in “high traffic areas” such as bank tellers, dental hygienists, or hair stylists to receive an awesome deal in exchange for being a real life billboard. Simply send them with business cards to pass along anytime someone compliments their eyelashes. Word of mouth is the biggest business builder so always do your best work on every client.
You can offer discounts or upgrades in exchange for clients helping to build your business. This can be done by having your clients write a review online, sharing your page or website, or posting a picture of themselves shouting out their new eyelashes.
There are so many ways to be creative when running a promotion. Always make sure your benefiting and remembering your worth! Happy promoting!
After care is so so important! Proper after care not only improves our client’s retention but also keeps their eyelashes and lash line healthy. It is our responsibility to educate our clients on after care. We have compiled all of our best tips and tricks for you to recommend to your clients!
Avoid moisture and steam for 24 hours after application.
Do not rub eyes or pick and pull extensions. Carefully scratch around the extensions.
Do not use mascara. Do not use eyelash curlers
Avoid any oils in makeup, skincare, makeup removers, Vaseline, sunscreens, and lotions.
Do not use cotton balls on the extensions.
Try to avoid smashing your lashes while sleeping
Remember to re-book fills. This is also a good time to remind our clients of our lashes natural shedding process.
Wash lashes regularly with lash cleanser and brush. When using our Lux Lash Wash, encourage your client to wash lashes at least 3 times a week. If they wear heavy make-up they should wash their lashes daily. Pump foam on a make-up brush, apply to the lash line, move in gentle outward circles, rinse the lashes with water and a makeup sponge.
Just like any industry, the eyelash world has its own vocabulary. I have gathered and explained a few terms that at one point had me saying, “Wait what was that again... or I thought that was this...” It’s so important to understand the terminology used in the lash business to be able to accurately explain ourselves to our clients and keep our education relevant.
CLASSIC APPLICATION: One eyelash extension applied to one natural lash.
RUSSIAN VOLUME: A technique in which multiple fine eyelash extensions are applied to one natural eyelash. The term “Russian” comes from the fact that the technique originated in Russia.
HYBRID: A set using a mix of both classic and volume extensions.
SYNTHETIC MINK LASHES: These man made extensions are the most popular in the industry. They hold their curl, come in true black, are the most consistent, and are easy to work with.
SILK LASHES: A very soft eyelash extension. These eyelashes tend to loose their curl and their sizing is less consistent.
LOOSE LASHES: Lashes that do not come in a strip or tray but are single lashes placed loosely in a container. These lashes are less desirable to work with.
REAL MINK LASHES: Eyelash extensions made from skinned mink animals. There lashes do not hold their curl, they are expensive, and can potentially cause allergic reactions.
DIAMETER: The width or thickness of an individual eyelash extension. The width is measured in millimeters and can range from .03-.25
DIMENSION: The length of the eyelash extension. Eyelashes are measured in millimeters and can range from 4mm-15mm.
ISOLATION: meaning “to seperate.” In the lash world this refers to separating one natural lash from the rest.
RETENTION: the definition of retention means, “the continued possession of something.” We use retention to measure how many lashes the client has remaining over a certain amount of time.
CYANOACRYLATE: the main ingredient in lash adhesives.
CURING: Eyelash adhesive cures rather than dries. Curing transitions the glue from a liquid to a solid from the outside in.
BLOOMING: Blooming or “shock curing” happens when there is too much moisture before the adhesive has fully cured. When adhesive blooms the glue turns white and small flecks will spread.
I hope this “lash dictionary” taught you something new, and as always, happy lashing!
This is for all of you that may be newer to lashing, and I guess a good reminder for anyone who might be struggling. DON'T GIVE UP!!! Do you have thoughts going through your head like "I will never get fast at this" or "my lash pics don't look as good as everyone else's" or "I don't want to look at another eyelash again". I'm hear to beg you... don't stop trying. It can be a little overwhelming at first....or for a while, but I promise with practice and pacients it will get better. I remember when I started and it took me 3 hours to do a full set of classic lashes. It took me about 5 months before it just clicked and I didn't stress over every lash I placed. I would finish a set, and feel like I never wanted to see another eyelash again. Then that evening while laying in bed I couldn't get them out of my head and was excited to do another set. If you feel like you need more information and knowledge there are so many places to look, you don't need to feel like you are alone. There are multiple instagram accounts with great advise and tips (like yours truly). Also Facebook lash forums are a great place to search and throw questions out there and get other lash artist opinions. Now for the "my pics don't look as good as other pictures issue" they might not. It could be for many reasons. You could be comparing yourself to someone that has been doing lashes for way longer and has more experience. Or maybe they are just posting pictures of there clients with the best lashes. Or maybe editing was involved. I'm not saying everyone does this I'm just pointing out that you don't know, so try not to get down on yourself. This is an art and everyone's art is different. So hang in there. Give yourself a pat on the back, take a deep breath and keep stretching yourself.
name is Whitney O’Neal, soon to be Whitney Mutaguchi. I am engaged to my best friend and biggest support system ever. I have a daughter, Mila, who is 7 years old. They are my world and push me to do and be better in all aspects of my life. We love to travel and explore new places together.
I have been in the beauty industry for 7 years now and I absolutely love it! My passions are lashes and microblading. I initially loved lashes because I wanted to make everyone feel as pretty as I felt when I got my lashes done. I have built up a clientele for lashes and no longer have room for new lash clients. But if you need a fresh set of brows, I am your girl!
If I had to give someone advice for just starting out in the beauty industry I would have to start with:
Write down your goals, dreams and aspirations, work-related or not. Manifest your dreams and they will become your reality with hard work and determination. I tell this to my daughter daily to instill it in her young.
Read inspiring books, be positive and HUSTLE! We have all had those days where we want to chuck our tweezers or tools at the freaking wall. I get it, I have been there more times than I can count. Go home, breathe, meditate, take a bath or go rage out at the gym. Recollect yourself, grab a pen and paper, and write down five to ten things that you did great that day. “I made the best 5d fan ever,” or whatever it is, be nice to yourself and give credit where credit is due. You can learn the best things from days that are the hardest.
CHARGE WHAT YOU ARE WORTH GIRLFRIEND/BOYFRIEND! Yes, I am screaming that at the top of my lungs for everyone to hear. If you feel like you are not charging what you are worth, your heart won’t be in it and from my experience, you won’t be doing your best work. If you’re still learning, that’s great, take people at a discounted rate for a limited amount of days. Do not get stuck at that price point, though. You don’t want the clients who are always looking for the best deal or cheapest price. They aren’t loyal and most likely will come crawling back to you after they get a botched job by someone who is not properly trained. You are worth every damn penny.
Having my own business has been one of the greatest blessings I have ever had in my life. I have been a single mom since my daughter was 2 years old. It has allowed me to make my own schedule and work from home for several years. I am able to wake up every morning and be with my daughter, take her to school, get a light workout in then head to work. Most days I am off in time to pick my daughter up from school. I love being able to do that and spend the nights hanging out with my little family.
Keep reaching for the stars! We are all amazing and have so much to offer this amazing industry! Never stop learning and educating yourself. As Maya Angelou says, “Do your best until you know better. Then when you know better, do better.”
Pricing can be scary and confusing, but we are here with some tips to help! Below is a list of helpful tips to get started, but most importantly believe in yourself! Know your worth! You have invested in education and products so price accordingly.
Pulling from personal experience, I learned early on not to price around tipping. When I originally set my prices I was timid and charged less in order to leave the client room for tipping. This set me up for disappointment when clients didn’t tip or they didn’t tip enough to meet my expectations. Now I have my prices set to what my time is worth and if clients choose to tip then it is just that, a tip.