Promotional offers, giveaways, advertisements, or discounts are good ways to build your business and get clients through the door.There are a lot of options when running a promotion. But where do you even begin? We have a few effective ways of running a promotion to share!
Create social media accounts specifically used for your business. This gives your friends, family, and clients a reference when sharing your information. Use social media to showcase pictures of your work and also use specific and customized hashtags when posting. Social media platforms are a great place to host contests and giveaways. A few ideas would include: “Enter to win a free set of eyelashes by following my page” or “In the next 24 hours I’m going to select one random commenter for 20% off their next appointment.”
Referral programs are very successful in gaining clients. Clients are more likely to pass on your information if you offer a discount, such as $5 off, for any new clients who come see you based on their referral. Have business cards made to make it even easier for clients to pass on your information.
Walking advertisements are a simple way to showcase your work. Choose a few clients who work in “high traffic areas” such as bank tellers, dental hygienists, or hair stylists to receive an awesome deal in exchange for being a real life billboard. Simply send them with business cards to pass along anytime someone compliments their eyelashes. Word of mouth is the biggest business builder so always do your best work on every client.
You can offer discounts or upgrades in exchange for clients helping to build your business. This can be done by having your clients write a review online, sharing your page or website, or posting a picture of themselves shouting out their new eyelashes.
There are so many ways to be creative when running a promotion. Always make sure your benefiting and remembering your worth! Happy promoting!