Social media, advertising, and promotions are all successful ways to build your business, but the most efficient and cost effective way to bring in more clients is by word of mouth. Your clients are a walking advertisement—use this to your advantage! A referral program will keep your current clients coming and get new clients in the door. There are a few different ways to approach a referral program and some tips to keep in mind.
There are so many possibilities when it comes to running a referral program. When weighing your options, here are some questions to consider; Do you want to reward both the returning client and the new client, or only the returning client? Do you want to give a dollar amount off, a percentage off, a deal on retail, a free add on service, or have a punch-card-like system? Does one referral equal one discount or do they need to refer multiple clients? If they refer multiple clients do they get a greater discount? Is their discount applied one time or as long as their referred client returns? As you can see, you have options!
Once you make the rules of your program one of the easiest ways to implement it is with specialty business cards. Create a business card with your information and a place for your clients to write their names on, that way when a new client brings in the card you know who to reward. Give these to your clients to have on hand. It’s important to keep this part simple and organized for all parties!
Quality work will speak for itself! It is easy for clients to pass on your information if they are getting the best experience they can.
A program that rewards both the referrer and the referred is going to be more successful. It is already an incentive for your clients but it can make the difference for a doubting new client.
Bring up the program to your clients, It can be as simple as asking if they’d be willing to spread the word. Also, spread the word yourself—post about your new referral program online!
Don’t forget the clients who helped you build a clientele by continually expressing gratitude to all of your clients.
Running a referral program can be intimidating but once you break it down, it’s a simple way to grow your business!
Whether you are brand new to the game, or you’re an expert in the field—keep going! never stop learning! Continuing your education is so important in the beauty industry. Education will better your business, refine your skills, and keep you up to date on products and techniques. Things are ever changing in the beauty world and especially in the lash world. I believe in learning in as many ways as you can to help you learn what you like and dislike. I also believe in educating yourself in more than just eyelash specifics, but in things such as business, social media, photography, and more. When you invest in education you invest in yourself! Today I am here to tell you why you should invest in education with Lash Essential.
Lash Essential’s trainers work in the field too. They are business owners, they take clients, they are physically lashing along with you!
Our class sizes are kept small to get the most bang for your buck. Small class sizes also insure more one on one time.
We jam pack our classes with information on not only lashing but on building your business. You will learn about history, products, diseases, and more!
Our trainers are there for you well after your training. They are at your disposal for any questions that come up once you are out in the field.
Here at Lash Essential we preach education and want everyone to be the best lash artist they can be. In addition to our in person training courses we share lots of educational information on our Instagram in the form of tips and videos and on our blog here! Check our website or Instagram to find a training near you!
If you have eyelash extensions or your clients are wondering, “how do you wear make up with eyelash extensions?” You don’t— just kidding! Of course it is always going to be better for your retention to avoid certain products on or around your lashes but I get it, I’m a makeup junkie, too. There are a few rules, however, to make sure you’re keeping your lashes safe and long lasting!
Check the ingredients. You want to avoid oily or waxy products on your eye lids and under eyes. In addition to oil free makeup you want to make sure your makeup remover and skin care regimen follows the same rules.
No mascara. Period. This is a tough one for some people but isn’t that the point of extensions? Not having to wear mascara. Mascara will simply breakdown the bond of your lashes. Don’t toss your favorite mascara just yet, mascara on your bottoms lashes is okay! Instead, use a clean eyelash wand and brush your lashes daily.
When applying eyeliner place the product above your lashes and avoid eyeliner on the inside of your waterline to prevent snagging the bases of your lashes. My personal tip for eyeliner is to use our water based extension safe liner or an eyeshadow/powder liner with a fine point brush.
Avoid actually touching the lashes with product. This applies to primers, eyeshadows, concealers, foundations, etc. And while we’re talking about things to avoid, avoid waterproof makeup—it’s more resistant to removal.
Wash your eyelashes! It’s important to clean your lashes frequently whether you’re wearing makeup or not but if your wearing makeup wash it off and clean your lashes daily. I love our lux lash wash paired with a small fluffy brush to really get the lashes clean.
Don’t be afraid to use makeup in addition to your eyelash extensions! Taking the time and following these simple guidelines will make all the difference!
Some might say under eye gel pads are not essential to lashing, and yes you can substitute them for tape, BUT for me they are just as important as my other tools. Not only as a lash artists but as a client I prefer having gel pads on. Finding the right gel pad is crucial in making your job easier. Working smarter not harder, right? We offer three different types of eye pads and I am here to tell you why you will love them all!
Our silver eye pads are my go-to. These are so versatile in fitting different eye shapes, they don’t leak gel, they stay put, and they are comfortable for the client. I use these eye pads on all of my clients and I know I can trust them.
The gold pack is the perfect solution for clients with different or difficult eye shapes. These are made with two pre-cut slits making them adjustable and customizable. These are thinner than our silver pack but they stay in place just the same.
Unlike our silver and gold packs that come with white pads, these pads are black in color. These are great specifically for clients with lighter colored lashes. The black backdrop makes it easier to see the lashes. I love to keep a pack of these on hand for specialty situations.
Finding the adhesive that works best for you is a game changer. I have had my share of frustrating days when lashing just seems impossible because I wasn’t using adhesive that worked for me. When choosing the right adhesive for you and your clients there are a few things to consider. What is the humidity like where you live and work? What kind of lifestyle do your clients have? How quickly do you apply lashes? Do you offer classic and volume? We offer four different adhesives and I am here to break them down and help you pick the adhesive that is right for you. One of the most important things to remember is that each of our adhesives perform best in their recommended temperature and humidity level, if either is too high or too low your adhesive wont perform to its full potential.
Recommended for use in temperatures between 68-75 degrees and humidity between 30-65 percent. Elite is for expert level lash artists because of its fast drying time. The bond time is great and works for a variety of clients and is great for classic and volume.
Pro adhesive works best in temperatures between 68-75 degrees and has a very flexible humidity range between 30-75 percent. With a 3-5 second drying time this is great for advanced classic lash artists and beginner volume artists. Because of its thicker viscosity it helps prevent creating stems when learning volume lashes. I recommend this adhesive especially for your clients who are more active in their lifestyle.
This adhesive also works best between 68-75 degrees and 30-65 percent humidity. This adhesive has a thick viscosity and is best used for classic lashes. This adhesive is perfect for a new lash artist because it has a 6 second drying time.
Our newest adhesive and our adhesive with the largest range works in temperatures between 68-75 degrees and 20-75 percent humidity. This is also our quickest drying time and should be used at an expert level. Gold works great for classic and volume. This is our only adhesive that comes in a 5ml bottle which is great for keeping glue fresh.
When choosing an adhesive for the first time or if you are looking for a change I recommend trying at least two different types to compare. At the end of the day it comes down to what you like to work with. You might be an expert but prefer a slower drying time to make adjustments, or you prefer a thinner viscosity for volume lashes but thicker for classic. There are a lot of adhesives on the market and finding the right adhesive can be overwhelming—I hope this break down makes the decision easier!
Winter is here! We all know that taking care of your lashes is important year round, but there are a few extra things to consider as we go through the winter months. Just like our skin and hair, our lashes can change because of the colder temperatures and lower humidity levels. It is possible that you will notice a change in your lash growth cycle and because our eyelash extensions need moisture our retention can suffer also. Whether you fancy winter conditions or not here are a few tips to add to your winter beauty routine!
Moisturize—But not those lashes!
You are probably already moisturizing more than before but keep those moisturizers off your lashes and double check the ingredients! You don’t want oily or waxy products even near your eyelashes extensions.
Schedule your fills
I hope that you (and your clients) are already scheduling regular fills, but keeping up on your fills every 2-3 weeks will help beat any changes in your lash growth cycle and keep your lashes healthy and looking good through all the holidays and cold months. Lashes tend to grow slower in the winter but grown out lashes still need to be removed.
Steam with caution
I know how nice a steam room, hot tub dip, or extra hot shower can be after an extra chilly day, and by all means, get warm! While steaming avoid touching your lashes and don’t keep your eyes in direct steam or heat. Make sure to wait the full 24 hours after your full set to indulge, and wait until your lashes are cooled down after being exposed to heat before touching and brushing.
Don’t skip your veggies
Eating a balanced diet or even adding a vitamin regimen will help promote healthy skin and hair! Our lashes need an extra boost while we are lacking in certain vitamins and minerals during the winter.
Keep up your regular good work
It’s still important to keep up our normal lash maintenance while we simultaneously survive winter. No picking, pulling or rubbing, remove any makeup every single day, and keep your lashes clean with a cleanser.
WHY YOU WILL LOVE THE ELITE ADHESIVE
The Elite adhesive is one of, if not my very favorite product from Lash Essential. As lash artists, we know how important it is to have a tried and true adhesive. I have tried so many adhesives on the market and I keep going back to my holy grail, Elite. I love that I can bounce between classic and volume lashing and I don’t have to change my adhesive. It has a fast dry time-- we are talking 2 seconds! This has helped my lashing time so much as I can work quickly without running into “stickies.” I am strict about opening a new bottle of glue each month to ensure freshness and the 10ml bottle is perfect for me working full time. I never have to worry about running out of adhesive mid-appointment (true story!) but I also don’t have excessive waste. Working with adhesives all day can be worrisome but I worry less about the fumes with Elite because this adhesive has low low fumes, and as the artist I don’t experience any headaches or burning which is huge for me. All of these things are so great, but any guesses on the #1 reason the Elite adhesive is my go-to? Retention! My clients are returning with amazing retention and that’s all I can really ask for in an adhesive! I love Lash Essential’s products and I hope you will love the Elite adhesive too!
PROS AND CONS: Booth rent, commission, and working from home
One of the plus sides of working in the beauty industry is OPTIONS. We have options of where and how we want to work. Choosing which career path we want to take our business is one of the most important decisions we have to make. When it comes to booth rent, commission, or working from home there are advantages and disadvantages to each. If you are just starting out or wanting a change we are here to break it down for you.
COMMISSION SALON PROS
Hi! My name is Jenna I am 31 and I grew up in Aspen Colorado. I’m a wife of 14 years to a handsome electrician and a mom to two adorable kiddos. I am both a lash extensionist and makeup artist. I have my own lash studio in my home that I work out of around the clock and absolutely love what I do!
What sparked your interest in lashing and how long have you been in the lash industry?
As a makeup artist, I love being creative with the face. I have always thought it was fascinating how you can transform someone’s look with the smallest changes. I went to school for lashing right out of beauty school and have been doing them ever since! Going on 10 years now.
What has been some of the best advice you have received since starting your business?
Never stop learning. The industry is always growing and changing so I should be too!
What does your daily routine look like?
My mornings are usually crazy getting kids ready for school and dogs fed, however I do make time for myself! Thankful for lashes that keep me looking awake and glam! I tend to book myself back to back with clients until I pick my kiddos up from school.
What is something that you do, just for you?
Honestly? I haven't done much just for me in a while, but I love getting a good massage or facial and shopping gives me life! I also sing in a band and love to do that.
What was one of your hardest life lessons, and how did you learn/grow from it?
I would say, one of the hardest things I’ve had to learn is that the world isn’t what I thought it was. Growing up in a small town (we call it a bubble) I was very used to kind, joyful people. Strangers who talk to each other just because. When I moved away from Aspen for a short period of time, people weren’t kind and caring and so I have made it a point in my life to always carry joy and kindness, especially to my amazing clients!
Do you have any tips for those in the industry looking to grow?
Don’t be intimidated. I always find other artists who’s work I admire and instead of feeling like I’m not good enough, I study and train and watch other people’s techniques. There is always more to learn and there is always new things to try.
Promotional offers, giveaways, advertisements, or discounts are good ways to build your business and get clients through the door.There are a lot of options when running a promotion. But where do you even begin? We have a few effective ways of running a promotion to share!
Create social media accounts specifically used for your business. This gives your friends, family, and clients a reference when sharing your information. Use social media to showcase pictures of your work and also use specific and customized hashtags when posting. Social media platforms are a great place to host contests and giveaways. A few ideas would include: “Enter to win a free set of eyelashes by following my page” or “In the next 24 hours I’m going to select one random commenter for 20% off their next appointment.”
Referral programs are very successful in gaining clients. Clients are more likely to pass on your information if you offer a discount, such as $5 off, for any new clients who come see you based on their referral. Have business cards made to make it even easier for clients to pass on your information.
Walking advertisements are a simple way to showcase your work. Choose a few clients who work in “high traffic areas” such as bank tellers, dental hygienists, or hair stylists to receive an awesome deal in exchange for being a real life billboard. Simply send them with business cards to pass along anytime someone compliments their eyelashes. Word of mouth is the biggest business builder so always do your best work on every client.
You can offer discounts or upgrades in exchange for clients helping to build your business. This can be done by having your clients write a review online, sharing your page or website, or posting a picture of themselves shouting out their new eyelashes.
There are so many ways to be creative when running a promotion. Always make sure your benefiting and remembering your worth! Happy promoting!