GET TO KNOW YOUR LASH DIAMETERS
What is a lash diameter and why is it important? The diameter of a lash extension is the width or thickness of a single lash. The diameter is measured in millimeters and here at Lash Essential our thicknesses range from .03-.20. Understanding lash diameters will allow you to keep your client’s lashes healthy by not weighing down their natural lash and it will teach you how many lashes to put in one fan. Thinner diameters weigh less than thicker diameters. When it comes to volume lashing, the lighter the lash--the bigger the fan possibilities.
It’s important to know the weight of lashes by their thicknesses. It can be easy to think that two .10 lashes would have the same weight as one .20 lash but that is not how weight works. Below I have listed the weight of each lash thickness. I love referencing this information when considering my client’s lash health and comparing different fan dimensions.
these weights are from a 12mm length eyelash extension
.03 diameter.0003 mg.05 diameter.0006 mg.07 diameter.0010 mg.10 diameter.0015 mg.15 diameter.0029 mg.20 diameter.0051 mg2D .10 diameter.0030 mg3D .10 diameter.0045 mg3D .07 diameter.0030 mg4D .07 diameter.0040 mg5D .07 diameter.0050 mg4D .03 diameter.0012 mg4D .05 diameter.0200 mg5D .03 diameter.0015 mg5D .05 diameter.0025 mg6D .03 diameter.0018 mg6D .05 diameter.0030 mg
In this “why you will love” post I am talking about the DOE FOOT TWEEZER. I have been a fan of this style tweezer since the beginning of my volume lashing days and Lash Essential’s gold doe foot never lets me down!
This tweezer is beautiful and I’d be lying if I said that wasn’t a selling point for me. The shiny gold color is what tweezer dreams are made of. I’ve been using the gold tweezer collection for years and they still look as beautiful as they did when I bought them.
Besides the tweezer being aesthetically pleasing, the doe foot tweezer WORKS. It fans beautifully and has a reliable sweet spot. I love the tension I get when picking up a fan. It’s also lightweight which is what I look for in my placing tweezer.
When I first learned volume lashing, it did not come easy for me and I quickly learned that finding the right tweezer makes a world of a difference. Once I went doe foot I never went back!
Although these can be used for both classic and volume, if you are doing volume lashes you need this pair in your collection.
Beautiful, lightweight, hand tested for the best tension, and reliable. What more could you want in a tweezer? I use this tweezer every. single. day. And these are the reasons I know you’ll love the doe foot tweezer too.
As a full time lash artist AND a paying lash client, I know all the tips and tricks to being the “perfect client.” It’s always important to educate our clients on aftercare and how they should treat their lashes after they leave their appointment, but I have picked up a few extra habits that I not only do personally, but I also recommend to clients that are looking to go the extra mile.
Having a proper aftercare routine is something that every client should be doing and not just the “extra” clients. My favorite way to clean my lashes is with our Lux Lash wash because it’s simple and it works! My favorite lashes to work on our clean lashes!
If your anything like me, and only wash your hair every few days then you’ll understand when I say I like to schedule a “wash day” directly before a lash appointment. This is by no means necessary, but I know that if I shower and wash my hair the day of my appointment then I can easily go the full 24 hours without getting my eyelashes wet. clean hair and full lashes in one day, that is a win!
I always tell my clients to come to their appointment without eye-make up on, but it’s even better to be 100% makeup free. I prefer a makeup free face so that the eye pads and tape adhere properly and I don’t have to worry about my hands wiping away their makeup. As a client, I either plan to wear zero makeup on lash appointment days or I bring my makeup remover and clean my face before my appointment. Call me over the top, but I know my lash artist appreciates it!
This can be a tough one, but I don’t drink any caffeine on the day of my lash appointment. This one probably depends on the client, but I can tell when a client has just had their morning coffee. If you struggle with a client being jittery—recommend that they go without caffeine until after their appointment. A bonus tip would be to have less liquids in general directly before an appointment to avoid a mid-appointment potty break!
I can’t help but love a client that pre-books their appointments and even better if they schedule out more than one appointment. As a lash-obsessed client I know that I need freshly filled eyelashes before vacations or events so I will always pre-book!
And there you go, a few simple habits that make a big difference! What are some habits that you love to see your clients doing?
GET TO KNOW YOUR LASH PHASES
It’s finally spring! But what does that mean for our lashes/our client’s lashes? Shed cycles are faster in the summer months and it’s possible that you are already noticing your client’s shedding lashes more frequently. It is common to go through a heavier shed during the change of seasons. Knowing the different phases of lashes will help us better understand our natural lash cycles. By identifying which phase an eyelash is in we are able to apply the correct extensions for keeping lashes healthy.
Every lash is on its own cycle. There are three phases in the growth cycle, Anagen, Catagen, and Telogen. Lets break it down:
Anagen Stage AKA the growth phase. In the anagen phase lashes are actively growing. Lashes continue to grow until they reach a specific length where they stop growing. At any given time, about 40% of lashes are in the anagen stage.
Catagen Stage is the transition phase of an eyelash. This is after the eyelash has reached it’s full length and is no longer growing. The eyelash is not actively growing, but the follicle is beginning to shrink. If a natural eyelash is removed or falls out during the catagen stage it will not start to re-grow until the phase is complete.
Telogen or resting stage is when the eyelash stays attached but does not grow. When an eyelash completes the telogen phase it will be pushed out by a new lash. Typically an eyelash in the telogen phase has a thinner and lighter base at the lash line.
As I mentioned above, changes in season can cause a lash shed and the warmer months create shorter lash cycles. Our lashes are constantly going through these three phases creating a lash cycle but other things such as hormones, age, and medication can cause a change in our lash cycles. Pay attention to your client’s lash phases!
SPRING BEAUTY FAVS
Spring has sprung (finally)! This week I am talking about all the things you need this spring. I know, I know it’s been spring around here for like 2 minutes but I’ve been pretending for weeks now and I already know what I won’t be living without this season.
1. Foot File
Every year I am the last person to start wearing sandals because my feet are never spring ready! Winter is so hard on my heels so I always procrastinate giving my feet the attention they deserve. Last year I discovered the Pedi Perfect Foot File and it was a game changer. It is so easy, quick, and effective in smoothing out dry heels. No procrastinating this spring because my feet are ready to go.
By the time winter finally ends, I am well out of the habit of wearing sunscreen everyday. Well, it only took one sunny day and one painful sunburn to remind me of the sun’s strength. Saving my skin is so important to me so I stock up on all the sunscreen I can. My fav sunscreen because it’s cute, it smells good, and it works is Sun Bum.
3. Hair Accessories
I have previously written about hair accessories being one of my beauty must haves, but the trend is still here! Right now it’s all about barrettes, clips, and pins. My 90’s heart is kind of loving everything about these. These accessories are blowing up and can be found all over, but I have linked some of my favorites here, here, and of course here.
4. Cuticle Oil
I have been religiously getting my nails done for years now and my favorite part is when they use this rose cuticle oil. I love it so much I had to get my own bottle for extra at-home use. Whether its from yard work, swimming, or just being outside more my hands and nails take a beating this time of year. I can’t recommend using a cuticle oil enough!
5. Brow Definer
I have loved this brow definer for a long time now and trust me when I say, I’ve tried a lot! This is a favorite through every season, but in the spring and warmer months I wear less makeup in general so a quick brow routine makes me feel complete. (Well, brows plus my eyelashes obviously).
We’ve all heard the expression, “Work smarter not harder” but what does that mean for us as lash artists? I am talking about raising prices! The decision to raise prices can be a tough one, but it is important to remember your worth. You should be charging what you’re worth and as your skills improve, your clientele grows, your products costs go up so does your worth. How do you know when to raise prices? and how do you implement a price increase? I am here to help!
Is your clientele full? Are you turning away new client inquires?
A good rule of thumb is that if you are 80% busy, raise your prices! It’s inevitable that some clients won’t return after a price increase but you can keep your income with less clients at a higher price. This allows your schedule to open up for new clients at your new prices. If you raise your prices, and you don’t loose clients—even better, you just gave yourself a raise!
Are you certified? Are you continuing your education?
We need to be continuing our education and always learning, but that is an investment. If you are paying to better your skills then your clients should have to pay to reap the rewards of your new skills.
Do you have a lot of experience?
A lot of clients are willing to pay based on experience—if they are looking for a deal they are likely to visit a new artist and if they want an experienced artist they understand they have to pay. Your experience will reflect in the quality of your work and good quality work is worth it!
Do you use high quality products?
Your prices should reflect the products you are using. You invest in product for your clients and that should be calculated into your prices. If your product costs go up that is a good time to consider raising your prices.
Do your prices compare to your area?
Do your research and figure out what other lash artists in your area are charging. This should be used as a reference point and not a direct answer because other factors like experience and quality are more important, but it can give you an idea of what clients in your area will pay.
How long has it been since your last price increase?
Even if this will be your first price increase, it is likely that with time your expenses have also increased. Evaluate how long your prices have remained the same and compare it to the rise in costs.
So, you’ve decided to raise your prices. Now what? The most important thing to remember when implementing a price increase is communication. Communicate with your clients so they are not blindsided. It is important to give a fair notice allowing your clients to make a decision on their own. Before your raised prices go into effect, let your clients know that in X amount of time your prices will change. Give your clients a final reminder such as, “At your next fill the new price will be ___.” It is not a bad idea to also post the announcement where your clients can see it at their appointments leading up to the change. Again, communication is most important. Hand out flyers, send texts, post on social media. However you want to get your point across just communicate clearly and verify they understand.
Content Creation is exactly that: creating and distributing content via social media platforms. Social media is so important when it comes to building your business. It’s a great way to showcase your work, help gain clientele, and meet a community of other lash artists. It can be intimidating to always have the “perfect picture” or “creative posts” but I have found a few apps that make it simple. I use these apps to add personality to my posts and make my pictures and videos visually pleasing. Taking the extra steps and being intentional about the content I’m creating has increased the engagement on my page and given me clients I wouldn’t have reached any other way. Below is a list of apps you can use to step up your social media game too.
Hype Type and Type Art
These two apps are great for adding text and animation to pictures AND videos! In Hype Type you can add music and crop the dimensions of your clip. Videos and stories are taking over the Instagram world and these apps are great for adding a personal touch. TIP: Your videos will get better engagement if they have words or something visual related to what you are talking about.
This app is also for your videos, but instead of adding animation it creates subtitles for what you are saying. If you posts a lot of front-facing camera shots of you talking this app is for you! Think about how often you scroll through Instagram stories with your sound off—but with Clipomatic your followers will still know what you are talking about! Win!Unfold
This app is full of templates for your Instagram stories. Add text, layer photos, and enhance the overall design of your stories. Once I became familiar with the app I was surprised how many big-time accounts are using the same templates.
This is a photo editing app and content creation tool. The app has tons of photo editing options , built in text and overlay templates, and other features that make sharing photos easy.
VSCO is a photo sharing app but it is great for quick and easy photo editing. I love using this app for simple fixes like lighting or adjusting the angle of the picture.
This is another photo editing app but Facetune is specifically great for editing faces. It is easy to soften any imperfections on the face while still keeping the integrity of the picture. I love using this app on client close ups because I can leave the eyelashes completely unedited while making any blemishes disappear.
More photo editing! This app is magic as it allows you to remove unwanted objects from the shot. Maybe someone walked by as you snapped the picture, or you left your sandwich in the background, whatever it is you can have a clean back drop in any picture. It sounds complicated but this app makes it easy.
My favorite app for creating text-only pictures in the best designs. It is seriously so simple! These types of pictures can be a great addition to your feed or stories.
This app is fun! You can add text, drawings, logos, and so much more to your photos. This is another photo editing app that is great for personalizing your content.
Probably one of the most versatile content creating apps. You can create anything! Instagram stories, logos, Facebook posts, flyers, invitations, and so much more.
Planoly and Unum
Both of these apps are used for planning Instagram posts ahead of time. There are so many planning apps out there but these are the two I have used successfully! This is a great tool to make sure you are consistently posting. Also, I love being able to see what my feed will look like before I commit to a post.
There are SO MANY apps out there to enhance your pictures and videos, these are just a few of my tried and true apps that I use all the time. Creating content and editing pictures can be overwhelming and sometimes boring but with the help of these apps it is easy, efficient, and it will make a difference!
I am back to tell you about another must have Lash Essential product. There are a lot of eyelash extensions on the market and believe me when I say they are not all equal! Lash Essential checks all the boxes when it comes to a good eyelash extension tray and I am going to tell you what those boxes are.
1. With 16 rows of synthetic mink lashes there are over 4,000 individual lashes per case. That’s a lot of lashes!
2. White background! This is one of the first things I look for when trying a new eyelash tray. The white background makes seeing your lashes so easy—especially important for volume lashing! The black strip is also just the right amount of stickiness making picking up a breeze.
3. Every individual strip is labeled with the length making organizing your lash tile so easy. I’ve used unlabeled strips in the past and I almost always loose track of which size is which.
4. I can order all my lashes from one place because Lash Essential’s trays offer everything I need! With a variety of lengths (8-15mm) , thickness (.03 .05, .07, .10, .15, .18, .20), and curl (c, cc, d) I am able to customize each set for my clients. Anytime I’m trying a new curl or thickness for the first time I always order a tray of mixed lengths!
5. As always, the most important thing when looking for eyelash extensions—QUALITY. These lashes sold me on their ability to hold curl, the color is a true black, they are soft to the touch while being easy to work with, and each tray is consistently good quality!
Check! These are the reasons I love Lash Essential’s eyelash extension trays. I wouldn’t be able to do what I do without them. I hope you try them and love them just as much as I do!
There are many reasons clients might need their eyelash extensions removed, and it is our responsibility to know how to use an adhesive remover properly! Our adhesive remover is a gel based remover that breaks down the adhesive. The gel consistency lowers the risk of it getting into your client’s eyes. It is very important to be cautious while performing this service, so here are some instructions and tips to safely remove eyelash extensions.
1. Place under eye pads on your client as if you were applying lashes to protect the skin.
2. Use two micro-swabs with a small amount of remover and gently stroke each lash extension on the top and bottom.
3. Allow the remover to sit for 3-10 minutes and use a clean micro-swab or lash wand to brush away the loose extensions.
4. Rinse thoroughly with water or wipes and make sure all excess remover is gone before instructing your client to open their eyes.
1. Perform the service with your client sitting up rather than laying down—this lowers the chance of remover running.
2. Remind your client to keep their eyes shut tightly throughout the whole service.
3. Remove the eyelash extensions one eye at a time.
4. Have water or a wet wash cloth on hand in case your client experiences any discomfort.
5. It is okay to re-apply after the initial brush if there are any leftover extensions.
Using the proper product makes removing eyelash extensions simple! I recommend always having an adhesive remover on hand in order to be prepared for any situation.